About Us

We have a big vision to create sustainable building practices that make beautiful, quality homes accessible to everyone. Interested in partnerships, have a media inquiry or want to invest or work with us? Please read our FAQ!




ICON is one of the first new businesses to launch from the Saturn Five startup studio, based in Austin, TX. Saturn Five actively starts, funds, and grows businesses that make a difference in the world.


The Team

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Alex Le Roux

Co-Founder, ICON | CTO

Prior to launching ICON, Alex began his career by co-founding Vesta Printers where their mission was building large-scale, affordable 3D printers that bring automation and customization to the construction industry. This venture then led to Le Roux joining forces with long-time entrepreneurs and business leaders, Evan Loomis and Jason Ballard, to co-found ICON.

Le Roux graduated from Baylor University with a bachelor of science in Mechanical Engineering. He resides in Austin, TX.

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Jason Ballard

Co-Founder, ICON   |   Co-Founder + President, TreeHouse

Jason Ballard has dedicated his life to working on big problems at the intersection of human civilization and the natural world, most notably as the co-founder and president of TreeHouse, the eco-friendly Home Upgrade Company disrupting the field of home improvement. TreeHouse strives to make homes healthy, beautiful and sustainable, from the inside out and carries cutting-edge, sustainable products and offers turnkey solutions across all categories of the home.

Prior to co-founding TreeHouse, Ballard worked as a green builder in Boulder for two years and as an environmental consultant for ACRT. Ballard is a GLG Social Impact Fellow, serves on the Carbon War Room / Rocky Mountain Institute Energy Think Tank and on the Product Innovation Council of the Pecan Street Project. Ballard hails from East Texas and studied conservation biology at Texas A&M University. He is currently enrolled in a masters program in Space Resources at Colorado School of Mines. He resides in Austin, TX, home of ICON and the the flagship TreeHouse location, with his wife and two children.

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Evan Loomis

Co-Founder, ICON   |   Co-Founder, Saturn Five

Evan Loomis has been a successful entrepreneur for more than 15 years. He began his career as an Investment Banker on Wall Street. From there, he co-founded Wedgwood Circle, an angel investment group with a focus on the media and entertainment sectors. In 2010, he co-founded TreeHouse, the eco-friendly Home Upgrade Company disrupting the field of home improvement.

In 2017, Evan launched a startup studio called Saturn Five with the mission of building companies that matter. Unlike traditional VC firms, Saturn Five designs and launches companies from scratch, working hands-on in the early stages to launch and scale companies.

Evan is a start-up mentor at Techstars Austin, SKU and Praxis. He is the co-author of Get Backed from Harvard Business Press (2015) and Elon Musk: This Book Is About Rockets! (2017). Evan is a graduate of Mays Business School at Texas A&M University where he earned his BBA in finance. He lives in Austin, TX, with his wife, Dr. Brandi Loomis, a pediatrician and two children.