ICON Begins Construction on Its Largest Commercial Building, an Exhibition and Training Center for ASCO Equipment in San Antonio
ICON, the global leader in advanced construction technologies, has begun 3D-printing its largest commercial building, a 12,649-square-foot exhibition and training center for ASCO Equipment at ASCO's San Antonio location. The building, featuring curved walls that support a steel superstructure, was designed by ICON and will be 3D-printed by its Vulcan construction system. Printing began this month and full completion of the building is slated for Summer 2027. This marks the first commercial project that fully integrates ICON’s design-build model and the first 3D-printed building for the company in San Antonio.
ASCO sells, rents and services heavy equipment for construction, agriculture, mining, energy and infrastructure customers in Texas, Oklahoma and New Mexico. Its San Antonio site covers more than 60 acres and is used for equipment testing, operator training and sales events.
The building is designed around teaching, learning and showcasing the capabilities of the equipment. The printed walls curve around the building’s conditioned spaces and define where people gather, learn and work. A steel superstructure sits atop and alongside the printed walls, a first-of-its-kind mixed structural system that uses nearly 60 tons of steel. The two systems divide the building by occupant: the machines inhabit the large-span, steel-framed area, while the people inhabit the 3D-printed portions. On one side of the wide, open training floor, 100 feet of overhead doors open onto ASCO’s demonstration field, so guests can watch machines work outside without leaving the building. Inside, tiered seating within the printed enclosure faces the training floor, giving customers and crews a clear view of large equipment during demonstrations and training. A translucent facade wraps all 360 degrees of the building to let in natural light and keep the interior private, while after dark the building glows across the site. An upstairs lounge, also housed within the printed structure, gives visitors a place to gather above the floor and look out over the equipment below.
"We are proud to debut ICON’s largest commercial building project to-date, for a company that has spent 65-years equipping builders in Texas,” said Logan Grant, Division President of Design Build at ICON. “ASCO wanted a special building to showcase their equipment, office, and hold events all in one place. This project shows that our technology can deliver large-scale, high-performance commercial spaces."
“Our customers are groundbreakers,” said Brax Wright, CEO of ASCO “They're the people who build, feed and fuel the communities we live in. We wanted a place where they can see what our equipment can do, and we wanted to build it with a company that's shifting the way we think about construction. This gives us a place to train, to hold demos and to show the Texas construction industry what's next.”
ICON has built more than 270 homes and structures across five states and two countries, including Wolf Ranch in Georgetown, Texas, the world's first and largest community of 3D-printed homes, built with Lennar, more than a hundred homes for people experiencing homelessness in the U.S. through Community First! Village in Austin, and military installations for the U.S. Army. For more information visit iconbuild.com.
About ICON
ICON is the global leader in construction technology, developing robotics, intelligent software systems, and advanced materials that are changing the way the world builds on Earth and beyond. Learn more at iconbuild.com.
About ASCO Equipment
Bill Wright founded ASCO in Lubbock, Texas, in 1960. The company sells, rents and provides parts and service for heavy equipment used in construction, agriculture, material handling, mining, oil and gas, local government, landscaping and infrastructure. ASCO has 27 locations and more than 700 employees across Texas, Oklahoma and New Mexico. It is West Texas's oldest material handling and construction equipment dealership under continuous single-family ownership, and the third generation of the Wright family now works in the business. ASCO's core purpose is to "be a blessing" to those it serves. Learn more at ascoeq.com.
Media Contact
press@iconbuild.com | asco.marketing@ascoeq.com
