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ICON in the News

ICON Featured in Inc. Magazine

By Brooke Bauguess

Meet the Tiny Austin Company That Wants to Disrupt the Trillion-Dollar Construction Industry With Its 3D-Printed Homes.

The November issue of Inc. Magazine goes behind-the-scenes with the ICON team as they use robotics, software and advanced materials to 3D print homes to address the global housing crisis.

"What the Icon team has accomplished in such a short period of time is not only a transformational breakthrough in homebuilding--it is an inspiration for the entire world to think outside the box about how humanity will confront the global housing crisis," declared Jason Portnoy, an early PayPal executive and the founder of the Silicon Valley venture capital firm Oakhouse Partners, which is Icon's lead investor.

Construction is a trillion-dollar industry in the U.S.; 3-D-printed buildings could strip out as much as half the cost of building a home, Icon predicts. Consider what this means for the more than one billion people around the world who lack adequate shelter--and also consider that, once 3-D-printed buildings are commonplace, hundreds of millions of tons of construction waste could be eliminated every year.

"We believe that 3-D printing can deliver dignified housing faster and cheaper, and with less waste and better performance and better design...We will show the world that there is a better way, and that way is love." – Jason Ballard, co-founder and CEO, ICON.

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