Future CityFuture City
ICON Team 2022-04-07

Watch ICON Co-founder and CEO’s Featured Talk at SXSW 2022

“It’s Time to Build” is now on ICON’s YouTube channel

We are excited to announce that the SXSW 2022 Featured Talk, “It’s Time To Build” by Jason Ballard, co-founder and CEO of ICON, as well as the subsequent moderated discussion with PBSNewsHour anchor Stephanie Sy are now available on ICON’s YouTube channel.

In this inspirational talk, Ballard discusses what ICON is currently doing on Earth, the goal of building one billion homes in our lifetime to end the global housing crisis, and how the answers to problems we face may be found in the work ICON is planning for off-world construction.

It’s Time to Build

One billion homes. To put a dent in the global housing crisis, we need to build one billion homes in a lifetime and today we simply aren’t solving the problem fast enough. To build the future, we must change the way we design and build for a world that will enhance human happiness and flourishing. The future starts with 3D printing. The technology that can create a more sustainable and beautiful world will be the same technology that helps us become a spacefaring civilization.

Future CityFuture City

Will cities of the future be built by robots and drones? Will humans colonize the Moon and Mars? Ballard’s featured talk "It's Time to Build" discusses humanity’s future and how architecture, design, robotics and sustainability can be in service to humanity and help us reimagine worlds.

SXSW on stage  JasonSXSW on stage  Jason


PBS NewsHour anchor Stephanie Sy joined Ballard on stage to discuss the future of home construction and dig in deeper on ICON's past, present and future.

PBS and JasonPBS and Jason

Future city animation by BIG-Bjarke Ingels Group and Bucharest Studio

Photographs by Diego Donamaria/Getty Images for SXSW